1Wear it
Wear it
Daily outfits built only from what you already own.
SOON IN BETA · 2026
Circular Wardrobe.
One more life.
The app that helps you wear what you own and resell, repair or pass on the rest.
AVAILABLE ONiPhoneAndroidiPadAndroid tabletsOne wardrobe, every screen
The app, in 30 seconds ↑
INSIDE CIRCULAR WARDROBE
Your clothes. A new chapter.
Your wardrobe
Your stylist
Your next outfit
Its next owner
HOW IT WORKS
From photo to next life, in three steps.
1Add your pieces
Snap a photo or pick from your gallery. The app recognises the piece and files it in your digital wardrobe.
2Get dressed with AI
Say where you're going. The stylist builds outfits from what you already own, before suggesting anything new.
3Let go, the easy way
What you no longer wear gets graded, priced and listed in about two minutes, or repaired, donated or upcycled instead.
PRODUCT DEMO
Nine steps, one wardrobe.
The whole app in under a minute, narrated. Press play and turn the sound on, or tap any step to jump straight to it.
STEP 1 / 9 · Sign in9 steps · voiceover
Invite-only beta. Email, password, you're in.
ONE CODEBASE, EVERY DEVICE
One wardrobe, every screen.
The same app, native on each platform: iPhone, Android phones and tablets, and iPad. Your wardrobe follows you from pocket to desk.
AVAILABLE ONiPhoneAndroidiPadAndroid tabletsOne wardrobe, every screen
Real screens from the app, with sample data.
WHY IT'S DIFFERENT
Not another resale app. The whole loop, in one place.
| Circular Wardrobe | Resale apps | Wardrobe apps | |
|---|---|---|---|
| Builds outfits from what you own | |||
| Sells what you no longer wear | |||
| Books real stylists, tailors and cobblers | |||
| Repairs, donates and upcycles, not just sells | |||
| Tracks your real impact over time |
Resale apps start when you're done with a piece. Wardrobe apps stop at outfits. Circular Wardrobe covers the whole life of your clothes.
Wear Sell Repair Pass on Wardrobe Fitting room Market Workshop Wear Sell Repair Pass on Wardrobe Fitting room Market Workshop Wear Sell Repair Pass on Wardrobe Fitting room Market Workshop Wear Sell Repair Pass on Wardrobe Fitting room Market Workshop
THE PROBLEM
A full wardrobe and nothing to wear.
Clothes get forgotten, selling is a chore and repair is hard to find. So good pieces sit still.
- 166
- pieces in an average wardrobe
- 1 in 4
- not worn in a year
- ≈€1,000
- of clothes doing nothing
THE LOOP
Every piece you own gets worn, sold, fixed or passed on.
1
2Sell it
Sell it
Photo in, grade and price out. Listed in about two minutes.
3Fix it
Fix it
Book a Lisbon tailor or cobbler before you replace.
4Pass it on
Pass it on
Upcycle, donate or recycle. Best option first.
YOUR WARDROBE ADVISER
What’s next for your piece?
YOUR IMPACT, IN NUMBERS
The app keeps score, so you can see the difference.
The market numbers are stark. Circular Wardrobe counts what you actually do with your clothes and shows your side of the difference, honestly.
−36%
fewer wears per garment in 15 years.
Ellen MacArthur Foundation, A New Textiles Economy (2017)
Wears logged
Every outfit you wear is counted, so you see which pieces earn their place and which ones sit still.
≈€1,000
of clothes doing nothing in an average wardrobe: 1 in 4 of its 166 pieces not worn in a year.
Indyx 2025 wardrobe report; value: our estimate (41 pieces × €25)
Money back
Pieces you sell are totalled up, so the value sitting in your wardrobe turns into real earnings.
12.6 Mt
of textile waste in the EU every year, and under 1% of clothing is recycled into new clothes.
European Commission (2023); Ellen MacArthur Foundation (2017)
Pieces kept in use
Repaired, resold, donated or upcycled: every piece that stays in circulation is one less in the bin.
59%
of consumers bought second-hand clothing in 2025.
ThredUp 2026 Resale Report
Second-hand finds
What you buy second-hand is tracked too, so your impact counts both sides of the loop.
A WALK THROUGH LISBON
Built in the streets where clothes already live twice.
Lisbon's second-hand shops, tailors and makers are our network. Scroll the walk.
INSIDE THE APP
AI stylist
Tell it where you're going. It starts with what you already own, or send a photo and ask what it goes with.
Real stylists
Book a stylist for a video call or a session in town. They work with your wardrobe.
Your impact
Wears logged, pieces kept in use, sold and bought second-hand. Honest numbers you created.
AVAILABLE ONiPhoneAndroidiPadAndroid tabletsOne wardrobe, every screen
THE FOUNDERS
Two Lisbon founders.
One shared next chapter.
One designs how people trust and use AI. One ships production mobile apps. Together, they built Circular Wardrobe’s prototype and working app across three platforms.
Co-founder · CEO
Madalena Costa
Human-centred AI design
Founder of Human × Intelligent, an AI consultancy, podcast and conference. Madalena brings six years of experience designing SaaS and AI products.
She co-leads a design community of 700+ members in Lisbon and is a Google Women Techmakers community member and #IAmRemarkable facilitator.
Co-founder · CTO
Joana Correia
Production mobile engineering
A mobile and full-stack engineer at Volkswagen Group Digital Solutions, Joana works on the MAN Driver App. Previously, she worked on Truphone’s mobile app for eSIM downloads.
Her background includes MIT Sloan Executive Education in AI Adoption and postgraduate studies in Project Management. She is a mentor, speaker and Geek Girl Portugal Ambassador.
COME IN
Be one of our first 20.
The Lisbon beta opens in November and December 2026. Help shape how this city keeps its clothes in use.
AVAILABLE ONiPhoneAndroidiPadAndroid tabletsOne wardrobe, every screen
NOT READY YET?
Get the occasional update.
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